The “Green” Scenario of Development of the Digital Economy: Strategic Priorities and Subjects of Management

Abstract

Purpose: The purpose of this work is to substantiate the necessity and to develop a new scientific and methodological approach to implementing the “green” scenario of the digital economy’s development, which would allow for equal distribution of responsibility for its implementation and assigning the management functions to all economic subjects. Design/methodology/approach: For verifying the offered hypothesis and determining the differences in the level of implementation of sustainable development goals the authors perform comparative analysis of the values of the IMD green economy index and the digital competitiveness index of Dual Citizen (2019) for the best five countries and the worst five countries and determine the scale of differences between these indices. Formation of a systemic idea of the changes that are necessary for observing the given target landmarks requires a SWOT analysis of social environment of the market economy for realization of the “green” scenario of development of the global digital economy. Findings: It is determined that the “green” scenario of development of the digital economy is not currently implemented due to imperfection of the monosubjective approach to its management – which is proved by vivid disproportions in development of the “green” economy and the digital economy. Originality/value: For solving the given problem, the authors develop a polysubjective approach to managing the implementation of the studied scenario, which envisages distribution of responsibility between venture investors, suppliers of resources, information society, e-government, and digital business. Its systemic results and terms of implementation are presented.