This chapter aims to analyze the present state of social media policy implementation and evaluation in Turkish municipalities in the Marmara region. We employed a questionnaire form for this purpose. We found that only a ratio of 35.5 % have social media policy. A great majority of respondent municipalities lack a written guide in conducting social media use at institutional level. We do not observe a common policy for personnel education addressing social media use for better personal, or institutional interest, neither do we see a diffusive evaluation of social media use. Thus, we argue that there is an increasing rate of awareness in terms of benefitting from social media use but there is a clear deficiency with regard to implementing and evaluating the social media policy.
CITATION STYLE
Karkin, N., Koseoglu, O., & Sobaci, M. Z. (2015). Social media policy in Turkish municipalities: Disparity between awareness and implementation. In Social Media for Government Services (pp. 97–113). Springer International Publishing. https://doi.org/10.1007/978-3-319-27237-5_5
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