The influence of self-control, time pressure, information alternatives, and stock out on consumption delay

Abstract

This study examines the delay model that is influenced by information alternatives, time pressure, self-control, and stock out. It also examines consumer response after delay occurred. The focus of this research is on the internal and external aspects, with individual as the analysis unit. The respondents of this research are 165 consumers in Generation Z. This research uses several product categories, such as laptop, hand phone, and fashion (with types of famous branded jeans, bag, shoes, and t-shirt). The respondents age range from 18-25 years old. The sampling technique used is purposive sampling. The sample requirement is the one who have postponed consumption and have relatively good self-control. The model in this research is analyzed using two step approach to Structural Equation Modeling (SEM).The research result shows that some hypothesis that relate the factor that can affect consumption delay, including time pressure, stock-out, self-control, and response after conducting consumption delay are supported. Only the effect of alternative information on delay that was not supported.