eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers

Abstract

Purpose: The purpose of this study is to measure the effect of electronic word of mouth on the decision-making process of transactions using the LinkAja application. Design/Methodology/Approach: This study was conducted with an explanative quantitative approach. Findings: The result of the study shows that the electronic word of mouth variable had a significant influence on the variable of purchasing decision-making process using the LinkAja application. Practical Implications: Promoting positive electronic word-of-mouth about the benefits and values of the financial technology usage especially in community-based media discussions is crucial to encourage the use of digital wallet applications. Originality/Value: The results of this study revealed the percentage of how electronic word of mouth has been influencing the decision-making process of using the LinkAja application as a means of transaction. This pecentage is obtained through analysis using a regression test on the distribution of responses from a sample of millennial generation of members of the Facebook Mobile Legend: Bang Bang Indonesia community.