A Study of the Awareness of Wearable Medical Devices in India: A Potential Market Perspective

Abstract

A Medical Wearable Device provides vital sign monitoring. Therefore, it involves monitoring of one or more of the following or any other physiological vital that has application in fitness monitoring and medical diagnostic such as; blood glucose level; blood pressure; pulse rate; electrocardiograph (ECG) patterns; respiration rate; respiration effectiveness (e.g., blood oxygen saturation). Hence the Medical Wearable Devices are extremely useful precautionary gadgets. A number of such devices are available in market these days. Despite of their usefulness they are not very popular in India. This may be due to low level of awareness. As Metropolitan cities is primary market for such gadgets. This paper focuses on the awareness level of the medical wearable devices in Delhi-NCR and studies awareness with respect to suitable demographics. Further, this paper identifies the key parameters in role of the education, qualification and purchase power parity for adoption of this device. The insights drawn from the vast health literature helps to develop the behavioral conceptual framework which becomes the basis to gather the primary data.