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Book Chapter

Tourism Distribution

  • George R
Springer International Publishing, (2021), 285-315
DOI: 10.1007/978-3-030-64111-5_9
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Abstract

This chapter explores distribution channels and their role in the international tourism industry. It begins with a definition of the role of distribution channels in the tourism industry. The chapter then outlines the benefits of using marketing intermediaries (the...

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APA

George, R. (2021). Tourism Distribution. In Marketing Tourism and Hospitality (pp. 285–315). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_9

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