Strategic planning for a sustainable development centre using the balanced scorecard

Abstract

The aim of this study was to present the results of the strategic planning process and the use of the Balanced Scorecard as a strategy management system for the Center for Sustainable Development/Research Group on Energy Efficiency and Sustainability (Greens), University of Southern Santa Catarina (Unisul). Data collection technique, interviews, unsystematic observation, documentary and bibliographic research were used. As for the data analysis technique, content analysis and triangulation were used. As a result of the Strategic Planning and through the process of adapting the Balanced ScoreCard tool (BSC), it was possible to unfold the strategy in more objective terms at the individual level of each member, since everyone, now, could “see each other” where each one contributed to the process and what were its objectives and goals. In conclusion, it is understood that it is possible to incorporate the use of new administrative tools to develop excellence in research, contributing to the academic debate and allowing this action to be replicated in countless other universities and research groups in the world.