Interactive feature: A journalistic genre for digital media

Abstract

Main media are seeking new ways of storytelling with important bets on interactive features, an interpretive in-depth genre, with audiovisual content, interactivity and participation. Within the field of interactive non-fiction digital narratives, we have carried out a research through journalistic main media and informative innovation awards to develop a list of significant features from 2014 and 2015. In a global analysis, we identified a heterogeneous production where features made from a template coexist with more innovative and tailor-made features. In these cases, there is a greater transfer of control to the user and a more sophisticated and surrounding design, which provides more immersive and personalized experiences.