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Prominente Sportler als Testimonials in der Werbung

  • Kilian K
Springer Fachmedien Wiesbaden, (2014), 195-213
DOI: 10.1007/978-3-8349-3695-0_10
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Kilian, K. (2014). Prominente Sportler als Testimonials in der Werbung. In Marken und Sport (pp. 195–213). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3695-0_10

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