Planning and operating a resort-based spa

Abstract

The purpose of this paper is to provide information for owners, operators and developers of resorts who are thinking about adding a spa to their property or project. The definition of a resort, in the context of this paper, is a place where guests visit for recreation, health and pleasure. The location is very important and resorts can be found in places such as beaches, mountains, lakes, tropical settings or in areas that offer outdoor facilities for recreation and sports, such as golf, skiing, tennis and others. In the USA the market for a resort has long been the leisure guest but, over the years, most resorts have had to attract the convention and conference market in order to survive. Today, many resorts have a higher percentage of group business compared to that of their leisure market. The paper will outline a step-by-step process which includes studying the market, developing the concept, defining the objectives, developing the budget, planning the facility and beginning operations for a resort-based spa.