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Digital Marketing as a Promotional Tourism Strategy in Ecuador. A Systematic Mapping

  • González A
  • Navarro J
  • Fuentes A
  • et al.
International Journal of Business and Social Science (2019) 10(7)
DOI: 10.30845/ijbss.v10n7p12
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Abstract

Digital marketing is a tool that allows the tourism sector to be in the public eyeat an international level. It is part of a strategy of visual and interactive promotion worldwide, which is possible through the use of metadata, web pages and social networks. This investigation …

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APA

González, A. V., Navarro, J. C. O., Fuentes, A. M. M., Lozada, G. M. S., & Ochoa, O. del P. E. (2019). Digital Marketing as a Promotional Tourism Strategy in Ecuador. A Systematic Mapping. International Journal of Business and Social Science, 10(7). https://doi.org/10.30845/ijbss.v10n7p12

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