Russian market of agricultural equipment: Challenges and opportunities

Abstract

providing to a large extent food security of the country. The modern society faces food problems, therefore problems of agricultural economy development, as well as problems of manufacturing modern agricultural equipment competitive with foreign analogues; hence, the issue of studying the Russian market of agricultural equipment is not only of current interest but as well of strategic importance. The article analyzes the condition of the Russian agricultural equipment market, which has been critically monopolized today. At the same time, negative tendencies fully formed in its system can exert negative and significant influence on the national food security (when the customers have no appropriate market choice of agricultural equipment; with vigorous price manipulations of the sellers; information failure as well as non-equal terms of market behavior for different producers). The authors believe that these tendencies cannot be resolved without active and cautious interference of the state specifically into the processes of developing highly competitive business environment. Besides, it is necessary to work out the concept of accompanying infrastructural developments while manufacturing and marketing the agricultural equipment; that will optimize the opportunities of the domestic manufacturers.