Increasing User Engagement Using Innovative Poll First Content Delivery Method

Abstract

It is a very challenging task to popularize a content based website with the users among the millions of available content websites. In particularly the news based content websites are constantly inventing new methods of delivering content to consume in order to keep their users engaged in their service as their core revenue is mainly based on paid subscriptions or advertisement on their websites. In todays modern world the news content is consumed in various methods due to the availability of various consuming channels like Smartphones, Smart TV, Social media platforms, wearable devices etc. The news content needs to be provided to the users in a more interactive and innovative ways to be consumed across various available channels rather than the simple traditional text and image only content. The news based content providers are well aware of the importance of user engagement to stay ahead of their competitors and constantly trying to adapt to these new innovative content delivery methods. The purpose of this study is aimed at developing and analyzing the success of new innovative and rewarding poll first content delivery method to consume news content on various delivery channels. A survey and a user testing of this new platform were conducted with the employees of a UK based company. © Springer International Publishing Switzerland 2014.