Farmers' attitude to standard production method based on Temanggung robusta coffee's geographical indication

Abstract

Temanggung Regency is one of the main producers of coffee in Central Java Province. Robusta coffee originating from this area has the potential to become a specialty coffee because it has a distinctive taste character that is indicated because of geographicaal factor. In an effort to improve competitiveness and protect their coffee, coffee farmers are motivated to produce and do post-harvest based on Geographical Indications (GI) standard. However, only around 170 farmers who implement production methods (on farm); harvest and post-harvest; and processing in accordance with standards. Attitudes are thought to have an important role in the behavior of these farmers. This publication will deliver part of the research results, namely the importance of farmers' attitudes towards coffee production methods (on farm) that are appropriate to GI. For this reason, this study aims to analyze the attitude of farmers to the standard production methods according to the GI of Temanggung Robusta Coffee. The study was conducted in Kandangan Sub-district where the location of the MPIG-KRT secretariat was located. Respondents were 80 coffee farmers who were taken by simple random sampling. Data was collected by questionnaire, independent interview, observation, and documentation recording. The results showed that 1) the majority (51.25%) of farmers had good attitudes and 45% were very good towards the standards of coffee production methods, 2) There was a significant relationship between the influence of others and farmers' attitudes toward the standard production methods, but there was no significant relationship between age, formal education, and non-formal education with the attitude of the farmer.