Abstract
Autonomous Sensory Meridian Response (ASMR) videos have become a popular video genre on YouTube and attracted millions of views every day. However, there is limited understanding in HCI and CSCW of how the ASMRtist community on YouTube leveraged the multi-sensorial stimuli to design the experiences of calm and relaxation and construct parasocial relationships with the viewers. This work presents a typology to understand the multimodal interactions and parasocial attractiveness in YouTube ASMR videos. The annotation of 88 YouTube ASMR videos reveals that, beyond tingling sensation, ASMR videos are also experiences of social connection, physical intimacy, and activity observation. We describe the future design and research opportunities to utilize ASMR effects in video-based applications.
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CITATION STYLE
Bartolome, A., Ha, N. B., & Niu, S. (2021). Investigating Multimodal Interactions and Parasocial Attractiveness in YouTube ASMR Videos. In Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW (pp. 14–18). Association for Computing Machinery. https://doi.org/10.1145/3462204.3481763
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