The visibility and perceptions of the eu in the indian print media, 2009-2010

Abstract

Visibility in the print media, Shreya Pandey argues, has emerged as an important parameter to gauge the intensity and importance of the EU-India relationship. In this chapter, she probes the perception, representation and visibility of the EU in the Indian media. She focuses on Indian perceptions of the European Union in three leading and largest circulation dailies-the English Times of India, the Hindi (national) language Dainik Jagran and the business newspaper The Economic Times over one year (1 July 2009 to 30 June 2010). She makes an elaborate quantitative and qualitative analysis of the news items mentioning the European Union through which the identification of major areas of engagement, issues of concern, the visibility of the EU in the Indian press as well as an assessment of the dimensions and aspects of the relationship.