Skip to main content
Book Chapter

Social Media and Small and Medium Enterprises in the Malaysian Tourism Industry

  • Mohamad N
Springer Nature Singapore, (2022), 1041-1064
DOI: 10.1007/978-981-16-2210-6_47
N/ACitations
Citations of this article
6Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This chapter sets out to discuss how social media could be welcomed as a new marketing medium to ensure business survival, notably that of the tourism industry in Malaysia. Current business organizations tend to focus on online medium to market their products and...

Cite

CITATION STYLE

APA

Mohamad, N. (2022). Social Media and Small and Medium Enterprises in the Malaysian Tourism Industry. In Handbook of Technology Application in Tourism in Asia (pp. 1041–1064). Springer Nature Singapore. https://doi.org/10.1007/978-981-16-2210-6_47

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free