Social Media and Small and Medium Enterprises in the Malaysian Tourism Industry

  • Mohamad N
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Abstract

This chapter sets out to discuss how social media could be welcomed as a new marketing medium to ensure business survival, notably that of the tourism industry in Malaysia. Current business organizations tend to focus on online medium to market their products and...

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APA

Mohamad, N. (2022). Social Media and Small and Medium Enterprises in the Malaysian Tourism Industry. In Handbook of Technology Application in Tourism in Asia (pp. 1041–1064). Springer Nature Singapore. https://doi.org/10.1007/978-981-16-2210-6_47

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