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Book Chapter

The Importance of the Social Context on the Impact of Product Placements

  • Noguti V
  • Antonia Russell C
DOI: 10.1007/978-3-658-02365-2_9
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Noguti, V., & Antonia Russell, C. (2013). The Importance of the Social Context on the Impact of Product Placements (pp. 115–130). https://doi.org/10.1007/978-3-658-02365-2_9

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