Theory and practice of implementation of strategies of digital transformation of financial and credit organizations into technological companies

Abstract

Adaptation of business models of financial and credit organization into technological companies is one of the modern development trends of the financial sector. Digital transformation of financial and credit organizations into technological companies is aimed at establishing partnership within service ecosystems and provide the customers with scalable solutions. Foreign and Russian experience shows that ecosystem approach (network form of business model organization) contributes to overcoming the crisis. The ultimate goal of the financial organization is still to be customer-oriented and at the same time remain mobile, inclusive and agile company based on reliable data and open to new opportunities. However, without a strategy aimed at the long-term sustainable success, finding and occupying a new niche in the market space, in most cases application of new technology only leads to a temporary victory. The author of the article justifies the advantages of strategies of digital transformation of the leading technological companies with a banking license. On the basis of the V. Kvint’s theory of strategy and methodology of strategizing the author analyses the implemented elements of digital transformation strategy of technological companies and identifies their common development patterns.