The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

Abstract

This study aimed to identify the impact of marketing knowledge practices on the competitive advantage of the food industries companies in Jordan. In order to achieve the objectives of the study, the questionnaire was used to collect primary data, whereby the study population consisted of (160) administrators of all levels (senior management, middle management) and who numbered (16) food industry companies. The questionnaire was distributed to the study sample, which included (160) administrators, and the researcher approved the sample the comprehensive survey and the descriptive analytical approach as it is appropriate to achieve the objectives of the study. One of the most important findings of the study is that there is a positive effect of marketing knowledge on the competitive. The study recommended the management of foods industries companies to provide the ability to process and analyze the information they possess in order to correctly forecast market demands, as well as employ delegates to study different markets, and worked to increase cooperation with suppliers and customers to follow up new developments in the market.