Application of Market Innovation Strategies for Banjaran Coffee Products using the Walk Shop

Abstract

The business development undertaken by this partner group includes several issues. Problems related to the development of marketing activities that have been carried out so far and want to change the marketing concept from online to offline. Although constrained by the limited location of store stock from each coffee partner, they still want to innovate directly through the idea of ​​a tavern. The concept of business planning and product innovation is not yet understood as a tool that effectively recognizes business potential through on-going shop innovation. Marketing problems through other promotional media and cooperation. The method of implementation used to obtain solutions and target outcomes set, through training, technical guidance, and assistance. In the implementation of a team with experts who are experts in their fields, determine the stages and procedures in getting solutions to problems faced by partners, so partners can develop into sustainable businesses, and have competitiveness. The community activity program plan is carried out for 8 months starting from the preparation, implementation, monitoring, and evaluation, presentation, and reporting of activities and writing of publications in International Standard Serial Number (ISSN) journals, national seminar proceedings, and training modules for the implementation of activities.