Design and development in the "agile room": Trialing Scrum at a Digital Agency

Abstract

Scrum was trialed at Cimex - a Digital Media Agency in the UK. Our insights centre in particular around the close interactions between the designers and developer working in the same room, and how the design roles were played out in the Scrum context. The lessons learned from this experience are now presented to our clients as a case study in order to make them more aware of the benefits of running an Agile project. Since this trial, we have adapted our current practice to include more immediate forms of communication. We now have handson experience integrating design with Scrum and can say that it was an enjoyable, bonding experience for the team. © 2010 Springer-Verlag Berlin Heidelberg.