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What Role Do Social Media Play for Robo-Advisors?

  • Climescu A
DOI: 10.1007/978-3-030-40818-3_12
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Abstract

… financial service providers and banks with the help of social media. The goal: mutual interaction through contributions and thus support in building a community (Finleap 2017). 4. Thus, FB, Instagram, YouTube and LinkedIn, for example, enable personalized advertising to be …

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APA

Climescu, A.-M. (2021). What Role Do Social Media Play for Robo-Advisors? (pp. 245–255). https://doi.org/10.1007/978-3-030-40818-3_12

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