Food heritage, memory and cultural identity in saudi arabia: The case of jeddah

Abstract

The Kingdom of Saudi Arabia (KSA) is quickly becoming a cultural hub, and experiencing changes in patterns of culture and social behaviour. As a result, KSA is seeking to develop and expand its non-oil economy, transitioning into a destination more attractive for visitors and investors. In line with its “Saudi Vision 2030”, a strategic framework to reduce Saudi Arabia’s dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation, and tourism (https:// vision2030.gov.sa/), the country is developing different sectors, revalorising and revitalising its culture and foreseeing a form of modernisation based on a spirit of innovation. This chapter aims to explore how Saudi cultural identity is expressed and negotiated in different discourses regarding food heritage, and how hybridity generates an identity crisis between diversity and integration. In the light of upcoming transformations, how is Saudi cultural identity expressed, constructed, and negotiated in different discourses? Societal changes can occur either as progressive and linear transformations or as abrupt bursts of activity that could affect both the social environment and the country’s image. Change and transformation can be newly built from scratch, or can be a revitalisation of existing identity. Through an exploration of textual materials and methods such as observation and interviews, the research explores the meaning of food tradition and its representation through individual and collective memory.