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Customer Integration Through Virtual Reality Implementation: A SWOT Analysis in the Area of Production Systems

  • Landmann E
  • Stolz-Römmermann J
  • Günther T
DOI: 10.1007/978-3-030-37869-1_21
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Abstract

During the last few years, the use of virtual reality (VR) technologies has become firmly established in large enterprises. In this article, the authors question the potential of implementing VR technologies to improve business to business (B2B) customer integration...

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Landmann, E., Stolz-Römmermann, J., & Günther, T. (2020). Customer Integration Through Virtual Reality Implementation: A SWOT Analysis in the Area of Production Systems (pp. 253–266). https://doi.org/10.1007/978-3-030-37869-1_21

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