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Moderation Analysis

  • Hair J
  • Hult G
  • Ringle C
  • et al.
DOI: 10.1007/978-3-030-80519-7_8
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Abstract

When moderation is present, the strength and even the direction of a relationship between two constructs depend on a third construct (i.e., the moderator). In other words, the strength of the relationship between two constructs changes as the levels of the moderator...

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APA

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Moderation Analysis (pp. 155–172). https://doi.org/10.1007/978-3-030-80519-7_8

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