Corporate social responsibility competences and value cocreation through corporate communication

Abstract

The purpose of this paper is to examine the development of competences that force stronger CSR in western and eastern cultures. It has been previously studied by international scholars that there are different models of CSR in various countries. This research investigates the systems and processes involved in developing and implementing CSR supporting competences in various institutional, business, historical and cross-cultural environments. And this paper also aims to analyze the changing tactics of corporate communications in terms of aspects on social responsibility. Pursuing a phenomenological research philosophy, we have attempted to compare international ways to communicate the businesses development in Russia and Germany via the case study method applying content analysis. The contribution aims to fill the gap on how socially responsible corporate communications contribute to value co-creation.