Dark matter (DM) could couple to particles in the Standard Model (SM) through a light vector mediator. In the limit of small coupling, this portal could be responsible for producing the observed DM abundance through a mechanism known as freeze-in. Furthermore, the requisite DM-SM couplings provide a concrete benchmark for direct and indirect searches for DM. We present updated calculations of the relic abundance for DM produced by freeze-in through a light vector mediator. We identify an additional production channel: the decay of photons that acquire an in-medium plasma mass. These plasmon decays are a dominant channel for DM production for sub-MeV DM masses, and including this channel leads to a significant reduction in the predicted signal strength for DM searches. Accounting for production from both plasmon decays and annihilations of SM fermions, the DM acquires a highly nonthermal phase-space distribution which impacts the cosmology at later times; these cosmological effects will be explored in a companion paper.
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