Effective marketing communications appeal to each target customer’s core values, lifestyle, and interests. It is crucial for arts marketers to stay up to date with the changing attitudes and expectations of their current patrons. Also, arts marketers must develop and implement strategies that attract new audiences while continuing to build loyalty and frequency among current audience segments.
CITATION STYLE
Bernstein, J. S. (2014). Exploring Characteristics of Current and Potential Performing Arts Attenders. In Standing Room Only (pp. 67–91). Palgrave Macmillan US. https://doi.org/10.1007/978-1-137-37569-8_5
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