Why teens purchase virtual products and services in social virtual worlds?

0Citations
Citations of this article
9Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Purchasing virtual products and services in virtual worlds is a rapidly growing form of online consumer behavior, especially among the younger generations. The aim of the paper is to why teens spend real money in virtual goods and services. We investigate the reasons for virtual purchasing behavior in world's most popular social virtual world, Habbo Hotel. Using content analysis, we classify the reasons for purchasing into four higher order gratifications, namely elevated experience, hedonic and social factors as well as functional activities. The results demonstrate that virtual purchasing is a vehicle for enhancing and customizing the valued aspects in the user experience. © 2011 Springer-Verlag.

Cite

CITATION STYLE

APA

Mäntymäki, M. (2011). Why teens purchase virtual products and services in social virtual worlds? In Lecture Notes in Business Information Processing (Vol. 86 LNBIP, pp. 29–40). Springer Verlag. https://doi.org/10.1007/978-3-642-22766-0_5

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free