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Customer Loyalty: Hey, Stick Around for a While!

  • Fornell C
  • Morgeson F
  • Hult G
  • et al.
Springer International Publishing, (2020), 117-138
DOI: 10.1007/978-3-030-13562-1_7
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Fornell, C., Morgeson, F. V., Hult, G. T. M., & VanAmburg, D. (2020). Customer Loyalty: Hey, Stick Around for a While! In The Reign of the Customer (pp. 117–138). Springer International Publishing. https://doi.org/10.1007/978-3-030-13562-1_7

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