An Analysis on Characteristics of Visitors' Shop-around Behaviours in Commercial Facility Complex— A Case Study on Asunal Kanayama, Nagoya—

Abstract

The area surveyed was Nagoya City Kanayama Terminal Station, a major transport centre established in 1989, currently with about 350,000 daily passengers of which approximately 70% are commuters. The city built a dynamic commercial center near the north entrance of the station. After the initial proposal and competition in 2003, the municipal corporation established a 15 year fixed-term leasehold and Asunal Kanayama was opened in March 2005 with 60 commercial facilities, a bus depot and taxi stands, and a three-story car and bicycle parking facility. Questionnaire surveys were conducted targeting visitors and this paper describes the differences between weekday and weekend visitors and their shop-visit patterns. The survey results showed from an attribute analysis that (1), visitors were mainly groups of families and friends shopping, eating and drinking on holidays, whereas on weekdays visitors consisted of office workers, many housewives and unemployed people, confirming the facilities attract a wide variety of customers. (2) The higher levels of the complex had a lower passage ratio but events and popular restaurants increased the number of visitors with a marked increase in shops visited, unscheduled visits, hours stayed and distance walked on holidays when, compared to weekdays. (3) The analysis results also showed new visitors were active in 3-Dimensional Shop-around behavior. © 2010, JAPAN SECTION OF THE REGIONAL SCIENCE ASSOCIATION INTERNATIONAL. All rights reserved.