The ambivalent subject: Reconciling contradictory subjective experiences of surveillance

Abstract

This article discusses the surveillant assemblage operating within the brandscape of two American mega–casinos and the ways in which the mechanisms of this surveillance impact the subjective experiences of older adults who frequent these facilities in retirement. Based on ethnographic fieldwork conducted at these sites from 2015 to 2017, I argue that these immersive and all-inclusive spaces deploy a variety of intensive surveillance methods to ensure profitability but largely avoid many of the negative associations that this level of surveillance engenders in other settings. Older adults present an especially interesting demographic when examining intensive surveillance. While they often benefit from increased oversight and security, they are generally opposed to accessing it through other institutions, such as assisted living or nursing facilities. This apparent contradiction produces ambivalent subjects who dislike the notion of intrusive surveillance but simultaneously appreciate the benefits it can convey. This paper contributes to the ongoing dialogue in surveillance studies about the complexities of surveillant subjects, as well as presents a new perspective on the attitudes of senior citizens towards institutionalized surveillance in private and public space.