Market Behavior Towards Remanufactured Products

Abstract

This chapter provides an overview of recent empirical research on market behavior towards remanufactured products. We focus on three key themes: factors influencing the differences in consumer valuation of new and remanufactured products, differences in perceived valuation of seller signals for new and remanufactured products, and impact of the presence of remanufactured products on consumer valuation of new products. The results point to the unique properties of remanufactured products and how they differ from new products. We posit that considering these findings could lead to an increase in the profit-generating capability of remanufactured products.