Abstract
The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.
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CITATION STYLE
Khan, V. J., Bonné, D., & Shahid, S. (2017). Interactive advertisements in an IoT era. In Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST (Vol. 178, pp. 106–111). Springer Verlag. https://doi.org/10.1007/978-3-319-49616-0_10
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