Modeling users in web transactional tasks with behavioral and visual exploration patterns

Abstract

In this paper, we describe a model of how users conduct transactional tasks on the web. In an exploratory eye tracking experiment, visual patterns of user interactions with web-based transactions were examined for verifying the model. Findings suggest viewing patterns and interactions supportive of the proposed user model and provide a good match to participants' interactions in completing transactional tasks on Arabic interfaces. © 2011 Springer-Verlag.