Mandy Haberman—The Journey of a Serial Inventor

Abstract

This chapter features the first of three longitudinal case studies. It examines the journey of a serial-entrepreneur, Mandy Haberman, the inventor of the AnywayUp baby cup, who went through a number of development stages and encountered a range of challenges in pursuit of her high-growth business. This journey involved a range of legal battles surrounding IPRs which were secured in conjunction with a variety of inventions. As the development cycles behind Haberman’s inventions are much greater than those of the inventions discussed in Chap. 2, this part of the book reveals how early-stage decisions can impact the longer-term prospects of design innovations.