Beyond System Design: The Impact of Message Design on Recommendation Acceptance

Abstract

The current paper reports on the results of a pilot study to explore the impact of message design on users’ likelihood to accept system-generated recommendations as well as their intention to use the recommendation system (RS). We aim to extend the RS literature, which has hitherto focused on system design elements, but has generally overlooked the importance of message design, a key element in facilitating effective attention and information processing, particularly in the context of managerial decision-making.