BIG DATA TECHNOLOGIES FOR E-BUSINESS– FUTURE OPPORTUNITIES, CHALLENGES AHEAD AND GROWING TRENDS

Abstract

E-Business today is considered as one of the most important and popular trends in business. E-Commerce, which is limited to online transactions i.e. buying and selling goods/services over the internet, has a line of difference with E-Business that, in addition, covers all Internet-based communication and interactions with suppliers, manufacturers, logistics, and customers with the aim of improving business efficiency and process. To gain a competitive edge over the peers in relation to costs, revenues and customer base, companies bring in robust technologies that can create a formidable platform to achieve greater performance. One such breakthrough technology largely used is Big Data Analytics that can handle Volume, Velocity, Variety, and Veracity of data that is generated in the real time. This research paper focuses on understanding the need for Big Data Analytics in E-Business companies, what opportunities can be harnessed by the use of it and the challenges that need to be addressed.