A theoretical model of incorporating gamification design into on-line marketing

Abstract

Applying gamification design to websites for promoting users’ experiences is a vital issue at present and in the future that in-depth discussions are necessary. This study intend to discuss experience from the aspects of human-computer interaction design, psychology, marketing, and communication to develop a “model applying gamification to networks for promoting marketing” with interdisciplinary knowledge and in-depth experiences and to treat it as the new possibility to effectively create users’ experiences. The objectives of this study contain 1. to enhance online marketing and users’ experiences with gamification design and 2. to construct a “model applying gamification to networks for promoting marketing”, which could enhance users’ experiences, by incorporating interdisciplinary theories.