FACTOR AFFECTING STUDENTS CHOICE FOR DEGREE IN BUSINESS ADMINISTRATION

Abstract

Purpose: Primary purpose of this research was to understand the reasons for emergence of business management in higher education in Pakistan. This study was conducted to explore the core reasons and factors behind the students' attitude while selecting management studies as their study option. Methodology/sample: The research work is quantitative one based on field survey. Primary data were collected from 210 students from 10 different private, semi-private and public sector universities of Karachi, studying management science. Analysis of the data was undertaken through statistical software SPSS. Regression, ANOVA and Correlation tests were applied for analysis. Findings: The results have shown most of the students got admission in management sciences programs due to their personal interest, but the choice does not vary due to market trend. Other two variables, larger number of institutes offering management science and employment opportunities do have a significant impact on the students' choice to study management sciences Practical Implications: Findings of this research are likely to help the think tanks, higher education commission, government and other stakeholders pay attention to understand the impact of rising trend of business education in Pakistan and overall dynamics and mechanism of providing business education in Pakistan.