Impact of Malls on Small Retailers

Abstract

The research presented here builds a picture of the changing retail taking place in India. India is poised to become a retail power house. India has well over 12 million outlets of all sizes and styles. International retailing has great opportunity. The present study indicates that 85% of the retailers reported decline in sales however, in terms of percentage it is only 18% decline in total sales. The Average decline in Ahmedabad was 15% compared to Delhi which was 20%. Small retailers are well aware of their competitive position and adopt adequate strategy according. Store cleanliness is an important change observed during the retail survey. Many retailers have formed cooperative ventures for bulk purchase in Ahmedabad so that products can be purchased at more economical price without affecting the profit. Entry of Malls is good for economy and beneficial consumers.