A study of the feature of the lovely product forms

Abstract

The appealing points of a product are not only “good function” and “easy to use”, but also “lovely form” for a consumer. Especially it is true for a window shopping or an internet shopping. Many studies have shown that a product looked lovely is more welcomed. If product features made products looked lovely are analyzed and singled out, product designers can easily apply them in the concept development stage. This study was conducted by two phases: a questionnaire survey and a feature analysis of product that looked lovelier. This paper concludes several important findings which are: 1. A structure scale for measuring form features is established. 2. The form features of the loveliest products, the form features of lovelier product between male and female, and the form features of lovelier product among different age groups are identified.