Investigations of marketing relations across cultures have traditionally focused on culture as a background variable, a collection of essential character traits, habits, practices, categorizations, and so forth within a given domain that would explain the approach to and …
CITATION STYLE
Askegaard, S., Kjeldgaard, D., & Arnould, E. J. (2009). Reflexive Culture’s Consequences. In Beyond Hofstede (pp. 101–122). Palgrave Macmillan UK. https://doi.org/10.1057/9780230240834_6
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