Based on the theory of Service Management, this paper takes the sustainable development for Ethnic Minorities in China Programme-Li Brocade of United Nations Development Programme (UNDP) as the case to analyze the specialty of Li-Brocade as a tourism service product. Furthermore, the authors obviously present the effective sustainable development strategies and approaches of tourism product and protection according to the characteristics of Brocade of Hainan Li Nationality. © 2014 Springer-Verlag Berlin Heidelberg..
CITATION STYLE
Wu, X. H., & Zhang, L. J. (2014). A research on strategies for the sustainable development of tourism service products based on the theory of Service Management-A case study in Brocade of Hainan Li Nationality. In Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation, IEMI 2013 (pp. 859–864). springer berlin. https://doi.org/10.1007/978-3-642-40060-5_82
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