How to Take Advantage of Online Platforms Like the Sharing Economy Does

Abstract

The Sharing Economy and associated online platforms are catching attention because of their rapid success and evolution. A closer look at different cases from Germany offers plenty of (new) ideas for business performance irrespective of the organization being an incumbent or a startup, acting for profit or non-profit. Hence, a systematic analysis of online platforms will help to understand the phenomenon and outline opportunities for organizations and private users.