Consumer Purchase Behavior in Cellular Service Sector of Pakistan

Abstract

This study reflects the latest buying behavior of people residing in Islamabad and Rawalpindi in cellular service sector which has been dominating the business world of Pakistan in today's era. As the purchasing behavior in any part of the world is reliant mainly on quality, price, promotions, and social factors, this study too focuses on these factors so as to understand and comprehend the reasons behind the purchase behavior of people in Pakistan with respect to the cellular service sector.