Special aspects for forming the interiors of thai shopping malls through the use of the biological approach

Abstract

This study reviews the biological approach to Thai shopping mall's interior design planning. The authors defined the principles of the mall's design optimization in Thailand on the basis of the imitation of biological samples at constructive, art-compositional, organizational and ecological levels. The analysis of forming the shopping malls interiors and space-planning solutions is based on the imitation of eight basic levels of organization of living things: molecules, cells, tissues, organs, organisms, populations, ecosystem and biosphere. The examples of the direct and implicit application of biological analogues were demonstrated in the architecture and design of Thai shopping malls. In the study, the shopping mall is regarded as an open self-sufficient system with a high level of autonomy and a fortified structural organization that includes various functional components. On the basis of the analysis of existing Thai shopping malls, a list of the basic requirements for the design of the malls was compiled. This corresponds to the needs and desires of the modern customer and ensures the competitiveness of the establishment. The phenomenon of multisensory design approach that enhances the psychophysical comfort of the shopping mall visitors is described. Socio-cultural and geographical factors were identified which determine the development of biodesign in Thailand. The article reveals the potential for a combination of biology and design to enhance the aesthetics, ergonomics and efficiency of the shopping malls. The prospects within the development of this field and the possibility of applying the solutions in practice were explored.