An Examination Regarding the Role of Corporate Social Responsibility (CSR) within Financial Institutions: A Literature Review

Abstract

The specific literature review is to demonstrate the evidence showing that CSR is related to improved brand trust and consumer loyalty, two variables that have been found to improve the public image of financial institutions. In line with the topic of the literature review, the purpose is to examine the Corporate Social Responsibility (CSR) of organizations to gain insights into the relationship between CSR and the creation of brand trust and consumer loyalty based on the scores on the instruments used to measure the applied relationships.