Abstract
In his editorial to JAR volume 54, issue 1, Geoffrey Precourt looks ahead to the ARF Re:think conference and, through introducing the papers in this issue, discusses the use of social media in marketing.
Cite
CITATION STYLE
APA
Precourt, G. (2014). What do we know about social media? Journal of Advertising Research. World Advertising Research Center. https://doi.org/10.2501/JAR-54-1-004-005
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